You Don't Know What You're Eating.

I was recently linked to this fascinating article about how much portion sizes have increased over the last half-century or so.  Some of the samples may have been a bit cherry-picked (how big was an “average” pizza slice in 1980? how big is an “average” pizza slice now?), but some of them – like this one about Coke – are quantifiable, and damning:

coke

There’s a growing, convincing, and unsettling body of research that suggests that we almost never know what we’re eating, how much, or why.  People chronically underestimate the caloric load of the food they eat.  Small things – the size of a plate, or the color of the packaging – can have an enormous effect on consumption.  And we’re not good at detecting this kind of stuff even when we’re actively on the lookout.  The suggestion that someone out there has been surreptitiously increasing our serving sizes is actually pretty terrifying.

Therefore I would like to introduce Kyle Deas’s Lose Weight By Tricking Your Brain diet plan.  It involves carrying around a miniature set of tableware and discarding any food that won’t conform to its specifications.  Soda won’t fit in this eight-ounce glass?  Throw the rest away.  Sandwich won’t fit on this tiny plate?  Throw the rest away.  Bag of Ruffles won’t fit in this zip-lock bag?  Toss the excess.  Budding entrepreneurs should feel free to use the email link at the right to get in touch with me regarding financing.